Fatima Zaidi, Founder and CEO of Quill/CoHost, “Just like your business had a phone number in the 1980s, a website in the 1990s, and social in the 2000s, the next 5-10 years is the way of audio.”

There is definitely an opportunity for podcasters to reach the 55+ market, but not every podcast. If your show can provide unique value to older listeners, you should be sure you’re marketing where they are and using language that’s meaningful to them.