Why Podcasting Works for Everyone: International Podcast Day 2025
Today we’re celebrating the creators, marketers, producers, and partners who make the podcast ecosystem hum.
At Voxtopica, we’re lucky to see the medium at its best every day, from bold new launches to refined ad strategies that connect the right message with the right audience. To mark International Podcast Day, our team shared what they love most about podcasting, and why it matters for brands, nonprofits, and publishers.
Podcasting Builds Community for Every Audience
“I love that podcasts are for everyone. No matter how niche or unique the subject matter, there is probably a podcast out there for you, and usually a community of people as well.”
— Ish Balderas Wong, Head of Production
Podcasting scales intimacy. Whether you’re serving a broad consumer audience or a highly specific professional niche, there’s a show (and a community) waiting to engage.
Podcasts Turn Complex Ideas Into Compelling Stories
“I love the endless possibilities of podcasting as a medium, especially its potential for making complex ideas accessible to broad audiences. What excites me most is the research and the collaborative creative process that bring stories to life.”
— Susanna Cassisa, Producer
Great podcasts translate nuance into narrative. With the right research, prep, and production, even dense topics become must-listen stories that educate and inspire.
Podcasts Build Trust Without Gatekeepers
“Podcasting is a medium that bypasses traditional gatekeepers and facilitates in-depth research, conversations and storytelling. In a time when distrust of legacy media is at an all-time high, it’s so rewarding to play a part in telling stories and bringing conversations to new audiences at Voxtopica that wouldn’t be heard in any other way.”
— Trevor Hook, Producer
Podcasts make room for long-form thinking and fresh voices. That openness builds trust, especially when your brand shows up consistently and authentically.
The Endless Variety of Podcasts, On Your Terms
“What I love most about podcasting is the endless variety of stories available at your fingertips. On a walk or while doing things around the house, I can dive into a true crime story and, in the next moment, switch to a podcast that teaches me something entirely new. What I love most about making podcasts is bringing that same experience to others, sharing stories and informing audiences about the topics they love.”
— Laura Krebs, VP of Operations
Listeners program their own “always-on” learning and entertainment. Your show can fit perfectly into those moments, commutes, workouts, chores, when attention is focused and choice is intentional.
Human Voices and Authenticity Drives Connection
“Podcasts blend the informational, the entertaining, and the personal. They allow people to share their thoughts and inform their audiences in their own voice, immediately creating a bond with listeners, and inviting them in to the podcaster’s experience.”
— Bethany Brookshire, Producer
There’s nothing like the human voice for building rapport. Hosts become trusted guides; brands become helpful experts rather than interruptions.
Podcasts Expand Reach Beyond Print and Video
“I love podcasting because it allows stories, news and narratives to reach a much larger audience than print media can. Through podcasting, stories can be heard and shared in a format that can be enjoyed by anyone.”
— Cheri Brisendine, Producer
Audio removes friction. It expands reach across accessibility needs, devices, and daily routines, amplifying ideas beyond the limits of text alone.
Podcasting as a Medium for Exploring Open Ideas
“What I enjoy about podcasting is the ability to share ideas and have conversations in an unobstructed, easily accessible medium. An open decorum for the sharing of ideas will always be a worthwhile investment in time and energy.”
— Reese Clutter, Engineer
Podcasting rewards curiosity. When brands contribute thoughtfully to the conversation, they earn durable attention and loyalty.
What This Means for Brands and Publishers
Own the relationship. Your feed is a direct channel to your audience, no rented algorithms required.
Tell bigger stories. Use series arcs, expert interviews, and narrative formats to deepen engagement.
Make ads that add value. Host-read and contextually aligned placements perform because they feel native.
Measure what matters. Pair listener analytics with clear funnels and lift studies to prove impact.
Distribute smartly. Think cross-platform: podcast apps, YouTube, newsletters, and social snippets all work together
Planning Your Podcast Strategy for Q4 and 2026
If you’re planning a new show, leveling up production, or refining your ad strategy, Voxtopica can help you reach the right ears with the right story, consistently and measurably. Tell us what you’re building, and we’ll bring the strategy, storytellers, and media know-how to make it sing.
Happy International Podcast Day!
— The Voxtopica Team