Podcasting is becoming an increasingly common communication tool for public affairs and science policy organizations. You can make an excellent policy podcast your audience will love. The simple rules are to be entertaining and consistent. Always.

Fatima Zaidi, Founder and CEO of Quill/CoHost, “Just like your business had a phone number in the 1980s, a website in the 1990s, and social in the 2000s, the next 5-10 years is the way of audio.”

There is definitely an opportunity for podcasters to reach the 55+ market, but not every podcast. If your show can provide unique value to older listeners, you should be sure you’re marketing where they are and using language that’s meaningful to them.