Building a New Generation of Feminists

THE NATIONAL ORGANIZATION FOR WOMEN

“Voxtopica was as passionate as we are about our organization's goals, and the show truly represents NOW's mission."

– Christian Nunes, President of National Organization for Women

Reaching younger, more diverse audiences with modern media.

The National Organization for Women wanted to engage a younger, more diverse audience, but their existing channels had limits:

  • Younger audiences are less likely to join email lists

  • Social algorithms tend to reinforce engagement from existing supporters rather than attract new ones

  • They needed a channel that younger listeners actually choose and a format that could support education and identity-building.

The Challenge

The Strategy

Voxtopica developed an interview-style seasonal podcast hosted by the organization’s national president, Christian F. Nunes, whose warmth and natural interviewing style became a key driver of listener trust.

The show focused on topics with high relevance to younger audiences:

  • reproductive justice

  • prison reform

  • racial justice

  • LGBTQIA+ rights

High-profile guests, ranging from actress and activist Alyssa Milano to political leaders like Speaker Emerita Nancy Pelosi helped to draw attention while the content consistently framed feminism through multiple lenses (voting rights, maternal health, gun violence, entertainment, and more). That framing helped listeners connect feminism to everyday life and see it as inclusive and universal.

Measureable Results

Audience Growth

The podcast doubled its regular audience in one year (three seasons) and continued to reach new listeners afterward.

Audience Reach

The show started with a primarily older audience, but listenership among younger audiences surged, and after four seasons, there was parity in listeners’ ages.

Newly Aware

The younger listeners who discovered the podcast were unfamiliar with the National Organization for Women prior to listening to podcast, bringing new awareness of the group.

The Results

For policy and advocacy organizations, podcasting isn’t just education, it’s movement-building at scale with a longer shelf life than social content and more intimacy than almost any other medium.

Even launching without a marketing budget, Season 1 established a strong base among existing supporters while drawing in younger listeners.

By Season 4, the audience profile had shifted significantly:

  • Younger listeners dominated

  • Many were new to both the National Organization for Women and the podcast

  • New listeners also engaged deeply with older episodes, demonstrating evergreen value

  • The show attracted more male listeners, signaling broader resonance of the message