A Framework
for Mission-driven Podcasting
If you work at any organization where success is measured by mission rather than money (a nonprofit, a university, a government agency, a faith community, a professional association), this framework is for you.
Most of what's been written about podcasting was written for a commercial context. The advice assumes you're trying to build an audience large enough to attract advertisers, generate revenue through subscriptions and sponsorships, or use the podcast to drive business outcomes such as brand awareness or lead generation. That advice isn't wrong. It just isn't built for what you're doing.
Voxtopica is developing a podcasting Framework that addresses the unique landscapes in which mission-driven organizations operate and provides mechanisms for implementing industry best practices despite the time, budget, and bureaucratic constraints that commercial podcasts don’t face.
We’re currently testing the Framework in a number of settings, and expect to be able to provide it to you very soon.
If you’d like more information or want us to let you know when it’s ready, just tell us below, and we’ll be in touch soon.